The Writer's Marketing and Publishing Toolkit

Price: NZ$ 895 / £ 465 / R 8 995

The Writer's Marketing and Publishing Toolkit

The Writer's Marketing and Publishing Toolkit

Preparing for Success: Create Your Author Platform and Launch Your Writing Career

An essential toolkit for any serious author

Have you had some short stories shortlisted or a novel published? Want to take your writing career to the next level?

If you are approaching publishers, or self-publishing, you will need an author platform – a professional author presence online – to showcase your writing to the world.

This course will walk you through each step, from creating a compelling bio, to establishing professional social media channels and a website.

There’s no need to take a hit-or-miss approach to becoming a writer: let a multi-award-winning, best-selling author help you craft impeccable, marketable content on your online platforms.

The Writer's Marketing and
Publishing Toolkit Gives You...

Expert, Individual Feedback

Get prompt, honest, detailed feedback on every assignment from an award-winning writer.

No Peer Reviews!

You will only be assessed by your tutor, an expert in their field. No more guessing and wondering how to write; you'll be guided line by line.

No Automated Marking

We use traditional methods of assessing work, as editors at publishing houses would. No generic feedback!

A Flexible Schedule

Work wherever and whenever you want to. You can easily fit our courses around work and other commitments.

Relevant, Usable Content

Easy-to-digest course tasks with tools, tips and guidance.

Ongoing Assessment

Your writing is assessed continuously as your course progresses.

Why Writers Need a
Professional Author Platform

Simply put, an author platform is your public author identity.
It can include some or all of the following:

  • Your author name.
  • Your author bio.
  • Your website.
  • Your social media.
  • Your blog, online videos or other publicly available content.

 

Why do you need an author platform?

  • It’s vital for the publishing process. Publishers will often evaluate your online presence. A strong platform (or a weak one) can influence whether they decide to work with you.
  • If you apply to participate in story anthologies, your existing platform is likely to be a factor in acceptance.
  • If you decide to self-publish your work, your author platform will comprise an important part of your marketing.
  • A website is an important point of contact for fans, as well as people who want to contact you for opportunities or speaking engagements.

 

Why build your author website yourself?

It has become increasingly easy to build your own website, saving you up to $2000 in fees to a developer. Being in control of the content of your website allows you to make updates as often as you want, without having to pay fees for every change.

 

Outcomes of this course

You will:

  • define your author brand.
  • choose an author name (or pen name).
  • create an effective and professional author bio.
  • create an author website that is optimized to show up in searches.
  • establish an author presence on at least one social media platform.
 

NOTE: As part of this course you will be asked to set up a website. Though you can set up a free website, we recommend you consider paying for website hosting and your own domain name. Your options are discussed during the course so you can make an informed decision on how to proceed. Domains can cost from $12.00 per year, renewable each year, and hosting can be from $5.00 per month, depending on the host you choose.

Why Writers Need a
Professional Author Platform

Simply put, an author platform is your public author identity.
It can include some or all of the following:

  • Your author name.
  • Your author bio.
  • Your website.
  • Your social media.
  • Your blog, online videos or other publicly available content.

 

Why do you need an author platform?

  • Publishers will often evaluate your online presence. A strong platform (or a weak one) can influence whether they decide to work with you.
  • If you apply to participate in story anthologies, your existing platform is likely to be a factor in acceptance.
  • If you decide to self-publish your work, your author platform will comprise an important part of your marketing.
  • A website is an important point of contact for fans, as well as people who want to contact you for opportunities or speaking engagements.

 

Why build your author website yourself?

It has become increasingly easy to build your own website, saving you up to $2000 in fees to a developer. Being in control of the content of your website allows you to make updates as often as you want, without having to pay fees for every change.

 

Outcomes of this course

You will:

  • define your author brand.
  • choose an author name (or pen name).
  • create an effective and professional author bio.
  • create an author website that is optimized to show up in searches.
  • establish an author presence on at least one social media platform.
 

NOTE: As part of this course you will be asked to set up a website. Though you can set up a free website, we recommend you consider paying for website hosting and your own domain name. Your options are discussed during the course so you can make an informed decision on how to proceed. Domains can cost from $12.00 per year, renewable each year, and hosting can be from $5.00 per month, depending on the host you choose.

Course Overview

Start your course at any time – applications open all year round.

COURSE FEE

Price includes GST/VAT

Other currencies will be converted at time of invoice

NUMBER OF ASSIGNMENTS

10

The assignments vary in length and include up to two Zoom calls.

NUMBER OF MODULES

7

This course is a series of practical assignments with brief notes,
rather than a theory-based course.

COURSE DURATION

8

Work at your own pace – up to a maximum of eight months.

START DATE: ANYTIME

Working with an individual tutor means you can start the course at any time.

ADMISSION REQUIREMENTS:

At least one short story published, or a short-listing of a short story in a competition, or one novel published or self-published.
Computer skills, e-mail and Internet access required.
No previous tertiary qualification required.

Tanya Hutley

Tutor for this course

Tania Hutley

For many years, Tania Hutley worked as a Technical Writer in the software industry, but she always dreamed of writing creatively. She began by writing literary short stories and has been a runner up in New Zealand’s two most prestigious short story competitions, the Katherine Mansfield Awards and the Sunday Star Times Short Story Competition. In 2010 she won the Page and Blackmore National Short Story Award.

After branching out into novel writing, she published two middle-grade chapter books for children. Then she wrote the Skin Hunter science fiction trilogy, and co-wrote The Trouble With Witches urban fantasy series. Under the pen name Talia Hunter, she has also published eleven contemporary romance and romantic comedy novels and even made the USA Today Bestsellers List.  

Though Tania started off with traditional publishers, she’s now enthusiastic about self-publishing and the control it gives to authors.

She was born in New Zealand, but has recently moved to Australia where she’s constantly amazed and not at all freaked out by the weird and wonderful critters. When she’s not writing, you can usually find her with a glass of wine, a good book, and a jumbo-sized can of bug spray.

Course Curriculum

Module 1

Course Introduction

  • Introduction
  • What is an author platform?
  • Why do you need an author platform?
  • Developing a successful author mindset
  • Writing assignment

 

Module 2

Define Your Author Brand

  • What is a brand?
  • What does a brand do?
  • Who should have a brand?
  • Why do you need a brand?
  • Things to consider when starting to define your brand
  • Writing assignments

 

Module 3

Choose Your Author Name

  • Why do authors use pen names?
  • Do you need a pen name?
  • Choosing your pen name
  • Choosing your author name
  • What is a domain name (URL)?
  • Writing assignment

 

Module 4

Write Your Author Bio and Choose an Author Photo

  • Where will your author bio be shown?
  • Striking the right tone
  • What should an author bio include?
  • Your social media bio
  • Your author photo
  • Writing assignments

 

Module 5

Collect your website materials and decide how you’ll build your site  

  • Why do you need a website?
  • Setting up a website
  • To blog or not to blog?
  • Zoom call
  • Practical assignment

 

Module 6

Build Your Website

  • Build your website
  • Assignment: Provide your website URL for tutor to review
  • Zoom call or written feedback available

 

Module 7

Claim Your Social Media Account(s) and Create a Social Media Post

  • Overview of Social Media
  • Choosing the right platform(s)
  • Registering your name on social media
  • Creating posts and images
  • Practical assignments

 

Get These Additional Benefits

Lifetime Course Access

Benefit from free lifetime access to future course updates and access to our writing resources.

Join a Community of Writers

You will have access to our friendly Facebook community, daily writing tips and writing inspiration.

500+ Bonus Articles on Our Blog

A superb, constantly updated resource with articles on writing and interviews with writers.

Work at Your Own Pace

Our courses work around you. You can pace your course around your busy life.

Work Opportunities

Top students are invited to join our writers and editors for hire service.

Be the First to Know About Writing Competitions

We'll help you keep up to date with the latest competition announcements

Risk-Free 100% Money-Back Guarantee

We are so confident that you will love your course that if you’re not 100% satisfied with the quality of our training, simply ask for a refund within 30 days.

Complete the Application Form to Enrol on
The Writers' Marketing and Publishing Toolkit

You will receive an approval email and invoice within one working day.

Questions? We've Got Answers

Detailed course notes covering the content of each module will be emailed to you. At the end of each module, you will be required to complete one or two exercises or practical tasks. You must also create a presence on social media and build a website. 

Once a writing assignment has been completed and emailed to your tutor, you will receive an assessment and feedback, and the module will be considered complete.

Absolutely. You have direct communication with your tutor for the duration of the course. The more questions you ask, the more you will get out of the course.

You will get lifetime access to the course, and you’ll benefit from all future updates and improvements to the course.

For the majority of our courses, only your tutor will see your work. Your work will remain completely private unless you get it published. In the journalism courses, your work might be published in the public domain, but you do have the final say as to whether or not it is published.

You will receive a Writers College Certificate upon successful completion of the course, provided you meet the following conditions: 

  • You must have completed all 10 assignments.

  • The course must have been completed within eight months of registration.

  • A minimum average of 50% must be achieved.

  • At least one short story published, or a short-listing of a short story in a competition, or one novel published or self-published.<br>
  • Computer skills, e-mail and Internet access required.<br>
  • No previous tertiary qualification required.

Because you will work with an individual tutor, you can apply for a course and start as soon as you want to. There are no specific start dates as would be the case with a traditional college.

An application is usually approved within one working day. Once we see proof of payment, your course will start.

You could be starting your course today!

  • Web-designing: Up to 40 hours (depending on your skill level and experience)

  • Writing Time: Up to 20 hours

Once your application has been approved, you will receive notice of approval and an invoice via email. As soon as we see proof of payment, you will receive the first module. We will also send you your tutor’s email address and your login details. Your tutor will also be in touch to welcome you.

Any work you create on our courses is owned by you. We will never make a claim to anything you produce. We follow the rule that copyright subsists with the creator (you).

Got More Questions?

We would love to help you choose the best course for you. Tell us what style of writing you want to develop and we'll give you some options.