The Write Better Company Newsletters Course
Online training for anyone who writes, edits or oversees a company newsletter
4 Months
Beginner-intermediate
4
- Risk-Free for 30 days
- 12 000+ Writers trained since 2005
- Rated 5/5 on Google Reviews
The Write Better Company Newsletters Course
Online training for anyone who writes, edits or oversees a company newsletter
4 Months
Beginner-
intermediate
4
- Risk-Free for 30 days
- Rated 5/5 on Google Reviews
- 12 000+ Writers trained since 2005
Master the Craft of the Company Newsletter
A practical, one-to-one course for writing newsletters people actually read
Whether you’re new to the role or have been producing your organisation’s newsletter for years, this course gives you a structured way to sharpen your skills.
For the duration of this four-month course, you’ll work one-to-one with Nadine von Molkte-Todd, a professional business writer and editor, who will read your assignments and give you expert feedback on the content and articles that you produce.
Rather than working through generic exercises, you’ll apply what you learn directly to the kind of newsletter you’re actually responsible for.
By the end, you’ll have a clearer sense of what makes a newsletter worth reading, and a process for producing one, issue after issue, with more confidence and less second-guessing.
What You'll Master on This Course
- Write headlines and subject lines that grab attention
- Create articles that readers actually want to read
- Structure a newsletter so readers can scan it quickly and still take in the message
- Write in plain, direct English, free of jargon and telltale AI-isms
- Apply a consistent tone and style across a newsletter with multiple contributors
- Edit and tighten your own and others' copy with a professional eye
- Understand the tone, accuracy and accessibility standards expected of public sector and regulated organisations
- Build a reliable process for planning, writing and reviewing each issue
What You'll Master on This Course
- Write headlines and subject lines that earn attention rather than being scrolled past
- Structure a newsletter so readers can scan it quickly and still take in the message
- Write in plain, direct English, free of jargon and unnecessary formality
- Apply a consistent tone and style across a newsletter with multiple contributors
- Edit and tighten your own and others' copy with a professional eye
- Understand the tone, accuracy and accessibility standards expected of public sector and regulated organisations
- Build a reliable process for planning, writing and reviewing each issue
What makes studying with us different?
No Automated Marking
A real editor reads your work. No generic feedback, no AI-generated notes.
Ongoing Assessment
Your tutor follows your progress through the course and builds on your particular strengths.
A Flexible Schedule
Work wherever and whenever suits you. The course fits around your job, not the other way around.
No Peer Reviews
You're assessed only by your tutor. Your work stays private, and the feedback is specific to you.
Relevant, Usable Content
Practical course notes built around real newsletter writing, ready to apply to your own work.
Expert, Individual Feedback
Every assignment is read and assessed by a professional writer and editor who understands what makes organisational communication effective.
The Write Better Company Newsletters Course is for you if:
- You're new to writing or editing a newsletter and want a solid grounding in how it's done well
- You've been producing a newsletter for some time and want a refresher or new techniques
- You write for an organisation where tone, accuracy and consistency matter — including banks, councils and government departments
- You're the sole contributor, or one of several, and want to bring more consistency to the finished product
- You want honest, expert feedback on real newsletter writing — not a generic template or AI-generated notes
- You want a flexible, self-paced course that fits around existing work commitments
Course Curriculum
Module 1: Newsletter Foundations
- What makes a newsletter worth reading, and why many aren’t
- Understanding your audience and the purpose of each issue
- Setting tone and structure before you start writing
- Task: Review a recent newsletter (yours or a sample) and identify what’s working and what isn’t
Module 2: Structure That Gets Read
- Writing headlines and subject lines that earn attention
- Leading with the news
- Formatting for scanning: headings, bullets, white space, hierarchy
- Task: Restructure a newsletter draft using these techniques
Module 3: Writing in Plain, Confident English
- Cutting jargon, AI-isms, passive voice and unnecessary formality
- Establishing a consistent tone, including across multiple contributors
- Editing copy — your own and others’ — with precision
- Task: Edit a set of newsletter items into one consistent voice
Module 4: Launching and Growing Your Newsletter
- Deciding what kind of newsletter to build
- Choosing tools and templates
- Build a contributor network
- Getting buy-in
- Measuring the success of your newsletter
- Launching your first issue and keep it going
- Tasks: Develop a newsletter blueprint, call for contributions, issue plan, write complete newsletter, launch and measurement plan.
Nadine von Moltke-Todd is an award-winning writer and former editor-in-chief of Entrepreneur magazine for nine years. During her tenure at Entrepreneur Media, she interviewed over 400 business owners, professionals and investors.
Her key achievements include multiple Tabbie Awards for business writing, including the 2017 Silver Award for Best Business Profile.
As the content editor for ThinkSales Global, Entrepreneur Media’s sister company, Nadine has created content for numerous corporate clients as well, including Old Mutual, Sasfin Bank, Standard Bank and Sureswipe.
Nadine is currently a senior business writer and content strategist, working with select corporate and entrepreneurial clients to build their content strategies. She is passionate about entrepreneurs and entrepreneurial growth, and has a keen understanding of the unique challenges that small and medium businesses face. She is highly experienced in the best ways and channels to communicate with business owners and corporate executives.
Nadine has managed and mentored numerous writers over her 20-year career as a journalist, business writer and editor, expertise that she puts to good use at the Writers’ College.
COURSE FEE
NZ$ 595
£ 295
ZAR 5 995
Price includes VAT/GST
NUMBER OF ASSIGNMENTS
14
The writing assignments vary in length.
NUMBER OF MODULES
4
These modules include around 150 pages of course notes.
COURSE DURATION
4
Work at your own pace – up to a maximum of four months.
START DATE: ANYTIME
Working with an individual tutor means you can start the course at any time.
ADMISSION REQUIREMENTS
- Basic writing skills in English are essential.
- Computer skills, email and Internet access required.
- No previous tertiary qualification required.
Get These Additional Benefits
Lifetime Course Access
Benefit from free lifetime access to future course updates and access to our writing resources.
Work at Your Own Pace
Work at the speed that suits you. No fixed schedule, no deadlines and no rushing.
500+ Bonus Articles on Our Blog
A constantly updated library of writing articles, tips and interviews with working writers.
Join a Community of Writers
You will have access to our friendly Facebook community, daily writing tips and writing inspiration.
You will receive an approval email and invoice within one working day.
Should your form not submit, please let admin know at info@thewriterscollege.com
We are so confident that you will love your course that if you’re not 100% satisfied with the quality of our training, simply ask for a refund within 30 days.
Frequently Asked Questions about the Write Better Company Newsletters Course
Who is this course for?
Anyone who writes, edits or oversees a company, council, government or organisational newsletter. The course will benefit you, whether you’re doing it for the first time or have years of experience and want to sharpen your approach.
Do I need writing experience?
No prior experience is required, though the course also suits experienced writers looking for a refresher or an outside perspective.
How does the course work?
You’ll receive course notes for each module, complete assignments based on newsletter writing, and receive individual written feedback from your tutor before moving on to the next module.
Why would I pay for this when I can use AI?
AI can generate newsletter copy, but it can’t assess your specific writing, your organisation’s tone, or your audience’s needs the way a professional editor can. Every assignment here is read and responded to by a human tutor with editing experience.
Will anyone else see my newsletter drafts?
No. Your work remains private between you and your tutor.
What if my organisation has particular style or compliance requirements?
Your tutor can work within your existing style guide or compliance requirements. Many past students have written for organisations, including banks, councils and government departments, with specific standards to meet.
What are the conditions of certification?
Students receive a Writers’ College Certificate on completion, provided all assignments are submitted within the course timeframe and the minimum pass standard is met.