The Copywriting Course

Price: NZ$ 1 395 / £ 695 / R 8 995

The Copywriting Course

The Copywriting Course

Master the Skill of
Effective Copywriting

Gain a holistic understanding of copywriting with this exciting course that covers the latest marketing channels

If you love writing, consider yourself creative yet at the same time operate very comfortably from both hemispheres of your brain, copywriting is for you. It’s a fun, rewarding way to turn an everyday skill into a passionate career or a way of earning money on the side as a freelancer.

Copywriting is the process of combining facts with creativity and the science of marketing to speak to consumers in an engaging way. It’s creating content that compels consumers to do something: visit a website, make a call or buy something off a shelf or online.

In this course, you’ll learn:

  • How to write for different brands;
  • The secrets behind creating good copy;
  • How to flex your creative muscles while writing by using a concept or idea;
  • The ins and outs of the many advertising and marketing mediums that are currently out there;
  • The skills you need to write for a variety of communication assets like video (TV) scripts, posters (print ads), digital elements and more!

 

This course is for you if:

  • You are starting out and want a career in copywriting;
  • You are a writer in another discipline who wants to extend your skill set;
  • You’re looking for remote or work-from-home opportunities;
  • You’re a marketer or business owner who would like to learn how to evaluate advertising copy or to even write it yourself;
  • Anyone in advertising or marketing who needs a refresher course.

The Copywriting Course Gives You...

No Automated Marking

We use traditional methods of assessing work, as editors at publishing houses would. No generic feedback!

A Flexible Schedule

Work wherever and whenever you want. You can easily fit our courses around work and other commitments.

Relevant, Usable Content

Easy-to-digest course notes that capture a lifetime of writing experience, ready for you to apply to your own writing.

Ongoing Assessment

Your writing is assessed continuously as your course progresses.

Expert, Individual Feedback

Get prompt, honest, detailed feedback on every assignment from an award-winning writer. We focus on your unique writing strengths.

No Peer Reviews!

You will only be assessed by your tutor, a leader in their field. No more guessing and wondering how to write; you'll be guided line by line.

Writing Skills for all Current Mediums Including Online

Discover the power of persuasive writing

The 12-month Copywriting Course comprises 10 modules with a practical project relating to each module. The structure of the course has been designed in a specific order, ensuring each topic builds logically on the next. These will help develop your skills in understanding how to communicate with different target audiences.

You will receive extensive feedback on each project, with detailed comments on the different techniques involved in developing effective concepts.

You will learn:

  • The strategy and objective behind the writing
  • The role of conceptual thinking in effective brand communication
  • Techniques for generating relevant advertising ideas
  • The writing skills needed to become an effective communicator
  • How to write in context with images and layout hierarchy
  • How to write with empathy to connect with consumers
  • The skills needed to write for different media channels

Writing Skills for all Current Mediums Including Online

Discover the power of persuasive writing

The 12-month Copywriting Course comprises 10 modules with a practical project relating to each module. The structure of the course has been designed in a specific order, ensuring each topic builds logically on the next. These will help develop your skills in understanding how to communicate with different target audiences.

You will receive extensive feedback on each project, with detailed comments on the different techniques involved in developing effective concepts.

You will learn:

  • The strategy and objective behind the writing
  • The role of conceptual thinking in effective brand communication
  • Techniques for generating relevant advertising ideas
  • The writing skills needed to become an effective communicator
  • How to write in context with images and layout hierarchy
  • How to write with empathy to connect with consumers
  • The skills needed to write for different media channels

'The Writers College exceeded my expectations of what is promised on the website with their professionalism, highly relevant course material and outstanding service.'

Alison Livanos, Copywriting Course

Course Overview

COURSE FEE

NZ$ 1395 / £ 695 / R 8995

Price includes VAT/GST

NUMBER OF ASSIGNMENTS

10

The assignments vary in length.

NUMBER OF MODULES

10

These modules include around 50 pages of course notes in addition to the required textbook.

COURSE DURATION

12

Working at your own pace - up to a maximum of twelve months.

START DATE: ANYTIME

Working with an individual tutor means you can start the course at any time.

ADMISSION REQUIREMENTS

  • Basic writing skills are essential.
  • Computer skills, e-mail and Internet access required.
  • No previous tertiary qualification required.

Tutor for this Course

Kamanee Govender

Kamanee Govender is an Integrated Creative Director and Copywriter and has over two decades worth of experience in advertising and media. She is multi-awarded and has worked on numerous brands including international, blue-chip accounts like Kellogg’s, Unilever, BMW, Microsoft, L’Oréal and Nestlé to name a few. She also has several years of experience working on large regional brands in the banking, telco and retail industries.

Her knowledge spans traditional advertising, direct marketing as well as digital and online marketing. She has had hands-on experience at many agencies around the country. Kamanee has her Honours in English Literature and holds post-graduate qualifications in Copywriting, Journalism, Marketing and Video Production.

Course Curriculum

Module 1

An Introduction
  • Introduces you to the role of the copywriter
  • Examines characteristics needed
  • Shares vital tips and instructions on where to start
  • Your first assessment is a fun introductory exercise to get you going and build confidence

 

  •  

Module 2

Brands and Storytelling
  • Highlights the importance and rise of brands in the marketing world
  • Defines what a brand is
  • Introduces the marketing concept of copywriting and storytelling
  • You will be given the task of exploring how to think and write strategically bearing in mind a brand’s identity

 

  •  

Module 3

Messaging
  • The core principle of this course
  • Learn why messaging is the cornerstone of copywriting
  • Tracing the process from brief to message
  • You will be assessed on creating compelling messaging that can be carried across channels

 

  •  

Module 4

Big Ideas
  • Learn why concept is king
  • Understand the process for coming up with ideas
  • Explore where to get ideas
  • You’ll be given your first conceptual task that will include writing copy

 

  •  

Module 5

Above-the-line Advertising (ATL)
  • Understanding traditional advertising
  • Briefly examining the evolution of advertising
  • Exploring the different elements of ATL advertising like TV, Radio, Print and Out-of-Home
  • You will be tasked with creating an idea for an ATL campaign

 

  •  

Module 6

Below-the-line Advertising
  • Exploring the different elements, mediums, channels and platforms used for this type of communication
  • Understanding the difference between traditional advertising and other marketing methods
  • For this assessment you may choose a type of engagement or create a specific campaign.

 

  •  

Module 7

Digital and Social Media
  • Background on digital marketing
  • Different types of online communication
  • Budgets and marketing
  • Your writing project will centre around what you’ve learned

 

  •  

Module 8

Direct Marketing
  • Understand what response driven writing is
  • The components of direct marketing writing
  • Emailers, Mail shots, events, B2B marketing, newsletters, SMS and MMS marketing
  • Your task will test your long form writing skills

 

  •  

Module 9

Integrated Campaigns
  • Understand the diversified role of the copywriter
  • Understand Through-the-Line advertising
  • The task here will assess what you’ve learned

 

  •  

Module 10

Getting Out There
  • Confidence in yourself and your work
  • Approvals and reviews
  • Presenting your work
  • Building your portfolio
  • How to be a freelancer
  • You will be tasked with building a short portfolio

 

  •  

NB:

Course Curriculum

Assessments for each module will comprise a written submission that will require: understanding of the notes provided; research and reading the recommended chapters/paragraphs in the prescribed textbook.

Prescribed textbook:

Copywriting by Mark Shaw, 2nd Edition

Available on Amazon.com as an e-book (+/-US $10) or in print form (+/-US $ 25).

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What Our Students Say

Copley SuttonThe Copywriting Course
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My experience on the course was very enjoyable; it was a great learning experience. I have achieved the goal I set out to achieve, and I will be back to do more courses.
Kelly TomesThe Copywriting Course
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I thoroughly enjoyed the course! I found the briefs and course notes clear and exciting. Overall, I would describe the course as efficient, inspiring and thorough.
Krysten VlokThe Copywriting Course
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It was a wonderful experience. I learnt a lot, and everything was very well structured.
Robert CarrThe Copywriting Course
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Really enjoyed the course. It was a nice introduction to the industry. I feel more confident in getting into the industry now.
Natashja SingletonThe Copywriting Course
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I have learned a lot from this course and will never look at advertising the same way again, and that is a good thing. This was my third course through the Writers’ College and I loved it! Can't say it any better than that. I hope to do more courses!
Greg TosiThe Copywriting Course
Read More

Thank you for the copywriting course. It was an excellent course. Getting work so quickly in the industry has been outstanding.
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Get These Additional Benefits

Lifetime Course Access

Benefit from free lifetime access to future course updates and access to our writing resources.

Work at Your Own Pace

Our courses work around you. You can pace your course around your busy life.

500+ Bonus Articles on Our Blog

A superb, constantly updated resource with articles on writing and interviews with writers.

Work Opportunities

Top students are invited to join our writers and editors for hire service.

Be the First to Know About Writing Competitions

We'll help you keep up to date with the latest competition announcements

Join a Community of Writers

You will have access to our friendly Facebook community, daily writing tips and writing inspiration.

Risk-Free 100% Money-Back Guarantee

We are so confident that you will love your course that if you’re not 100% satisfied with the quality of our training, simply ask for a refund within 30 days.

Complete the Application Form to Enrol on the Copywriting Course

You will receive an approval email and invoice within one working day.

Should your form not submit, please let admin know at info@thewriterscollege.com

Questions?
We've Got Answers

At the end of each module, students will be required to complete one project, which involves related writing and conceptual thinking skills. In total, the course includes 10 assignments that all count towards the final result of the student.

Once the writing assignment has been completed, and e-mailed to the lecturer, a written assessment will be sent to the student to provide feedback, and the module will be considered complete.

Absolutely. You have direct communication with your tutor for the duration of the course. The more questions you ask, the more you will get out of the course.

You will get lifetime access to the course. You will also benefit from future updates and improvements to the course.

For the majority of our courses, only your tutor will see your work. It will remain completely private unless you get it published. The journalism courses might see your work published in the public domain, but you do have the final say as to whether or not this happens.

Students will receive a Writers College Certificate upon successful completion of the course, provided they meet the following conditions:

  • Students must have completed all 10 projects
  • The course must have been completed within 12 months of registration
  • Students are expected to attain a minimum average of 50% for the course
  • Basic writing skills are essential.
  • Computer skills as well as email and Internet access are required.
  • No previous tertiary qualification is required.

Because you will work with an individual tutor, you can start your course as soon as your application has been approved. There are no specific start dates as would be the case with a traditional college.

An application is usually approved within one working day. Once we receive proof of payment, your can start your course.

You could be starting your course today!

  • Reading time: 10 hours
  • Writing time: 20 hours
  • Research time: 1 hour per project, depending on the topic involved

Once your application has been approved, you will receive notification of approval and an invoice via email. As soon as we receive proof of payment, the first module as well as your tutor’s email address and your login details will be sent to you. Your tutor will also be in touch to welcome you.

Any work created on our courses is owned by you. We will never make a claim to anything you produce. We follow the rule that copyright subsists with the creator (you).

'The course was well structured and the content relevant to the industry I want to get into. The feedback after each assignment was invaluable because it helped me reflect on my strengths and weaknesses. I felt supported at each stage and feel more confident as a copywriter as a result.'

Amanda, The Copywriting Course

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