Five Pitfalls of Letting AI Write for You
If you’ve ever asked AI to do a writing assignment for you, you may have wondered about the result. How conspicuous is AI’s input? And is it Pulitzer-worthy content, or just a load of slop? Your inability to tell the difference puts you firmly in the realm of most humans: we can see the glitter, […]
Five Top Tips for B2B Copy and Content Writing
Business-to-business (B2B) copywriting refers to the development of copy material for companies selling goods and services to other businesses (for example, product wholesalers and companies supplying manufacturing materials to other businesses). This differs from business-to-consumer (B2C) copywriting for companies selling goods and services directly to end-user customers. B2B and B2C copywriting require different strategies. Here’s […]