Five Pitfalls of Letting AI Write for You
If you’ve ever asked AI to do a writing assignment for you, you may have wondered about the result. How conspicuous is AI’s input? And is it Pulitzer-worthy content, or just a load of slop? Your inability to tell the difference puts you firmly in the realm of most humans: we can see the glitter, […]
Six Top Tips for B2C Copywriting
What is B2C copywriting? In contrast to business-to-business (B2B) copywriting, business-to-consumer (B2C) copywriting is the development of copy material for companies that sell directly to end-users. B2C copywriting includes TV ads, radio ads, Facebook and Instagram campaigns, print ads in consumer magazines, banner ads on websites, among many other types of ads. Here’s how to […]
Content Writing Takes Centre Stage: Top Careers for Writers in the Digital Age
Since the pandemic, the realisation that certain jobs can be performed remotely has increased the popularity of content creation jobs. And because the work is not location dependent, content writers can seek employment from a worldwide client market. With digital expansion, quality content has become essential to the success of businesses, organisations and individuals, making […]