By NATALIE CALDER
Here are four vital ways to boost your online business using web writing skills.
Do you know the feeling of sitting hunched over your computer, overwhelmed, overloaded and wondering where to from here? I do. That was until one day it dawned on me: this wasn’t rocket science. Everything I had learned on my web writing course could now be transferred to my online business. It wasn’t easy, but this is how I built a successful online business in this internet-saturated world.
Building passion into an online business
’Every successful brand has a powerful purpose behind it. It’s what you wake up every day loving to do for other people, (and the world) through your product or service,’ says FreshSparks Branding Agency.
Web writers know the importance of writing about something they care about – something that sparks their interest and ignites their passion.
Sure, a skilled writer can write anything for anyone; however, you must have passion and drive to send a tenable message. This also applies to building a successful business.
Follow your passion. Do something you care about, and that you know will improve the world in some way.
What drives your online audience?
Web writing taught me to research magazines and find out their preferred content, style and tone, then add my unique angle. This, too, rings true in business.
Find out about the wants and needs of your target audience, then identify what the market hasn’t given them yet. This is where you come in.
How will they benefit from working with you, and what makes you different in a crowded market?
Read more:
*Web Writing: The Secret to Growing Your Brand
‘Every successful brand has a powerful purpose behind it. It’s what you wake up every day loving to do for other people (and the world) through your product or service.’
Top online business ideas
· Start a blog
· SEO consultant
· Web design or development
· Virtual assistant
· Social media consultant
· Selling art
· A clothing line
· A consulting business
Building resilience in business and writing
When writing, there comes a point where you have to back yourself. Get your ideas down on paper, and submit them knowing that you have done your best.
Business is the same. Do your research, develop your product, and get yourself into the market.
Many of us are perfectionists who prefer something to be perfect before putting it out into the world – or in front of a fussy editor.
As Brazilian serial entrepreneur Eike Batista famously said, ‘Don’t think you are unstoppable or foolproof. Don’t think that the only way your business will work is through perfection. Don’t aim for perfection. Aim for success.’
There will be knock-backs, but it’s how you deal with them that matters. Get up, dust yourself off, and try again.
Selling yourself
Finally, and perhaps the most valuable thing I learned was how to market myself and how to write engaging, informative articles.
Not only can I save thousands of dollars on marketing, but I can be in complete control of precisely what promises are being made to my target audience.
I have learned about SEO, keywords, and becoming ‘Google searchable’. Now my business benefits from this knowledge.
Today, as I sit at my computer working on my online business, I feel empowered and energised. No, it has not been easy, and no, there were no shortcuts. However, by incorporating the ideas I learned about web writing, I have a clear plan for my business as I watch it grow and morph into something I am truly proud of.
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About the Author
Natalie Calder is a primary school teacher who is passionate about child and youth wellbeing. She is currently working on her first publication, a teaching resource called ‘The Classroom Connections Project: Connecting with Ourselves, Each Other, and the World Around Us.’ This provides teachers with explicit lessons on wellbeing which are based around the New Zealand curriculum. When Natalie is not teaching or writing, she loves spending time with her three children, running in the bush or pottering in the garden.
