Five Top Tips for B2B Copy and Content Writing
Business-to-business (B2B) copywriting refers to the development of copy material for companies selling goods and services to other businesses (for example, product wholesalers and companies supplying manufacturing materials to other businesses). This differs from business-to-consumer (B2C) copywriting for companies selling goods and services directly to end-user customers. B2B and B2C copywriting require different strategies. Here’s […]
The Advertising Industry Has Changed. Here’s What Copywriters Need To Know
The Advertising Industry Has Changed. Here’s What Copywriters Need To Know by MANDY SPEECHLY For most of the twentieth century, television was the preferred channel for advertisers to promote their goods to the masses. A formula was created – the 30-second tv commercial, backed by press, poster and radio adverts. But the advertising landscape has […]
How To Write Great Website Home Page Copy
For most people, the home page is the first thing they see on a website and first impressions do indeed count. Think of the home page as the shop window, the office reception, the front door. If it looks tired, outdated, cramped and confused, people aren’t going to hang around for long. If, on the […]