The Advertising Industry Has Changed. Here’s What Copywriters Need To Know

The Advertising Industry Has Changed. Here’s What Copywriters Need To Know by MANDY SPEECHLY For most of the twentieth century, television was the preferred channel for advertisers to promote their goods to the masses. A formula was created – the 30-second tv commercial, backed by press, poster and radio adverts. But the advertising landscape has […]

How To Write Great Website Home Page Copy

For most people, the home page is the first thing they see on a website, and first impressions do indeed count. Think of the home page as the shop window, the office reception, the front door. If it looks tired, outdated, cramped and confused, people aren’t going to hang around for long. If, on the […]

How Changing Technology Is Changing Advertising: Six Copywriting Trends For The New Year

The Writers College Copywriting Course tutor MANDY SPEECHLY explains six trends that are directly impacting the copywriting industry. In Part One Mandy Speechly explained how technology has changed the way advertisers work. One of the most important rules is that great advertising shows a real and insightful understanding of the consumer. However, there is no single formula […]